CHICAGO (WLS) -- More and more people want to be good stewards of the earth by being green and more sustainable. But despite their best efforts to research and stay informed, it's easy to fall victim ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...