The reputation of Gucci was continued by his sons including Aldo, but in later generations, family conflicts escalated.

Guccio Giovanbattista Giacinto Dario Maria Gucci (26 March 1881 – 2 January 1953) was an Italian businessman and fashion designer. He is known for being the founder of the fashion house of Gucci. - ...

Gucci, a name synonymous with luxury, innovation, and timeless fashion, hides a history as dramatic as a blockbuster movie (House of Gucci)—complete with betrayal, family feuds, lawsuits, and even ...