For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

Barometer, an AI company specializing in brand suitability and contextual targeting technology for digital audio, has partnered with audio-centric DSP Audiohook to benefit advertisers interested in ...

Cumulus Media will use services from Barometer to provide “brand sustainability and safety measurement” for its Cumulus Podcast Network. The goal is to support advertiser confidence through ...

Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Its technology tracks what is said in more than 10,000 shows. Barometer is looking to potentially also launch ...

While there’s no shortage of options when it comes to getting the weather forecast these days, barometers allow you to do so with a bit more class and style than simply checking the weather channel.

John Carlsen has more than a decade of experience testing and reviewing home tech products, with a major focus on smart home security. He earned his BS in journalism from Utah Valley University. In ...