Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Instagram added new ways to share content with reels, feed photos, carousels and stories plus added a new for content creators to gain insights into content performance. Instagram is testing new ...

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Why we care. Advertisers will be able to highlight ...

Learn how to switch your Instagram to business account easily with steps, tips, and optimisation strategies to grow your ...