Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations. Here we go through the step by step process of making and developing your ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

A SSHRC Insight Grant funded this project. Amori Yee Mikami does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has ...

Social media influencers earn money through social platforms and brand deals with payments varying greatly, depending on the brand and the influencer's reach. Platforms like TikTok and YouTube offer ...

Social media is no longer just about connecting with friends. In today’s digital landscape where the average person spends two hours daily on social media, these platforms have evolved beyond mere ...