Podcast interviews and guest blog posts offer effective book promotion opportunities by allowing authors to connect with niche, invested audiences. Promote episodes through social media and your ...

Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

Opinions expressed by Entrepreneur contributors are their own. When my second book came out last year, I took the promotional route a bit differently and launched a university speaking tour. Over the ...

I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to write a book. Perhaps, you have the itch also. Maybe one day, you were ...

TikTok video? Meme? Befriend an influencer? To many academics, opening an account on Twitter is frightening. Many of us are camera-shy, reluctant to self-promote and wary of media representations. We ...