As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your ...

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Overview:  Advanced tools like Keyhole and Followerwonk offer the most in-depth and focused Twitter insights.AI integration is standard for content optimiz ...

Social technology has moved well beyond media, and businesses priorities on the social web are no longer limited to increasing likes or retweets. Now, it’s about social customer experience, data, and ...

Yup. Every like, share, comment, story tap, even the ones where no one reacts but they look — that’s data. And if you know how to analyze it (don’t worry, it’s not as scary as it sounds), you can pull ...