A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality — known for its health and ...

Ice baths have become increasingly popular over the past few years. Fitness enthusiasts and casual exercisers around the world are embracing this trend that was once reserved for elite athletes. Ice ...

Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by the post-workout plunge, hoping the icy shock will ease soreness, calm inflammation ...

MORE than 50 people from the community of Kilmeedy took on an ice-bath challenge last weekend as part of a major fundraising drive. Residents of the rural village are always thinking of innovative ...