Mismatch: The Growing Gulf Between Men and Women, by Andrew Hacker. Scribner. 240 pages. $25. In the modern age, we have publishing’s answer to the infomercial, and Mismatch seems to be a perfect ...

Kevin Trudeau has been banned in Boston, and everywhere else in the U.S. Trudeau has also agreed to pay $2 million to settle charges that he falsely claimed that a coral calcium product can cure ...

The Screen Actors Guild's 2003 Commercials Contract, which has been extended to 2008, covers infomercials shot on film, although the guild also has a separate five-page agreement that deals with them ...

CNN’s Aaron Brown has backed out of anchoring a faux- newscast infomercial – forfeiting a possible six-figure paycheck because he didn’t have “editorial oversight” on the project. Brown’s interest in ...

Infomercials are long TV commercials, usually lasting about half an hour. They are often hosted by celebrities and are designed to look like celebrity talk shows or light and entertaining news shows.

A portmanteau of “information” and “commercial,” the infomercial is either short-form (running one to several minutes) or long-form (usually half an hour). Despite different lengths, what these ads ...

How do you sell a niche product with a limited potential audience? Try an in depth-television infomercial. Professional Tool Manufacturing's infomercial for Drill Doctor, a drill-bit sharpening ...