Intrinsic game ads, adverts that appear in locations such as on billboards or physical locations in the game world, are preferred by gamers over more common marketing such as interstitial ads ...

Google Play has updated its developer program policies with a number of new rules that will be phased in over the coming months, including some new restrictions on how apps use ads. Beginning ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Connecting people to brain activity and ...

The point of big data is that it needs to be big enough to produce simple results. Mobile advertising outfit InMobi knows all about big, given that its official reach is 691 million users in 165 ...

The Google Play Store is making some consumer positive changes to its app and game policies. One change will ban copycat apps and games that are made to look like other popular apps. Another change ...