Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most ...

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

The Google Marketing Cloud isn't here yet. But it seems to be getting close. The Mountain View, Calif. search giant this week beefed up the premium version of its analytics platform with Google ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

As we move into 2021, when more and more companies are expected to focus on the digital customer journey, digital lead generation appears to be the call of the hour. NEW YORK, NY / ACCESSWIRE / ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...