The Indian consumer is changing, the economic behaviour of households is altering and hence there is an imperative for researchers to change how they classify consumers. On Wednesday, the Market ...

Market research industry body Market Research Society of India (MRSI) Wednesday launched its latest Socio-economic Classification System, “ISEC”. SEC systems are used by all research companies, ...

The National Sample Survey Organization (NSSO) of India created the Indian Standard of Living Classification (ISEC) classification system. Advertisment In a move towards refining socio-economic ...

Even after a year of its formal launch, the Indian Socio-Economic Classification (ISEC), which seeks to change the very basics of household classification to better understand consumer behaviours and ...

India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’.

Market research industry body Market Research Society of India (MRSI) has announced the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’. “The current ...