Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Roku and iSpot Bring Outcome-Based Optimization to Streaming

Spot attribution powers Roku's optimization for better campaign performanceNEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ...
Variety

Paramount Taps iSpot Technology to Measure Consumer Response to Ads

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

How Investors Are Reacting To Roku (ROKU) Analyst Upgrades And Deeper Nielsen, iSpot Ad Partnerships

In recent days, Roku has attracted renewed attention as multiple analysts upgraded or reaffirmed positive ratings and the company deepened advertising measurement partnerships with Nielsen and iSpot ...
adexchanger

iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...
Advanced Television

Report: Starbucks tops iSpot’s QSR Outcomes Ranker

iSpot, the cross-platform TV ad measurement company, has released the company’s Quick Serve Restaurant (QSR) Outcomes Ranker, offering a look at the top-performing QSR creatives, genres, and dayparts ...
MM&M

AbbVie’s Skyrizi leads pharma TV ad rankings for April

AbbVie’s Skyrizi took home the top spot for most pharma brand ad impressions in April, according to data released by iSpot.tv on Wednesday afternoon. The psoriasis treatment garnered an impressions ...