Why Japan's viral bot Mirumi is the fashion trend ruling social media

Labubu is so 2025's obsession because Mirumi, Japan's viral charm robot, is now the hottest social media trend ...
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After Visiting Tokyo, These 16 Japan Summer Fashion Styles Have Made a Huge Difference in My Wardrobe—From $4

The versatile looks will go with everything in your closet. As a travel content creator, I’ve had the privilege of visiting many beautiful countries over the past few years. One that’s always been ...
Vogue

Japan Fashion Week celebrates its 20-year anniversary

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. This ...
Vogue

What is Japanese style today?

Japan is known for being one of the most fashion-forward places on the planet. Does it deserve its reputation? On the ground, the fashion landscape is changing. Japan’s luxury fashion market has ...