The Mr. Beast of Basketball is joining La Familia for The Basketball Tournament this summer. Jesser, a YouTuber with 31 million subscribers, was added to the roster on Tuesday to bring the overall ...

Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

Learn how the 2HYPE Crew, featuring Jesser The Lazer, Kristopher London & Cash Nasty, revolutionized basketball on YouTube in the first episode of our new series, "Beyond The Arc!" Watch as 2HYPE ...

Jesser, the YouTuber billed as the largest individual sports creator on the platform, has signed with CAA for representation in all areas. Jesser (full name: Jesse Riedel) currently has nearly 29 ...

The competitive gaming franchise will be reimagined with creators and content at the center. By Alex Weprin Senior Editor NBA Take-Two Media, the joint venture between the pro basketball league and ...