Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down ...

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

The LEGO Group has unveiled LEGO® SMART Play, a new interactive platform set to transform LEGO play experiences for kids and families. With this exciting innovation, builders can bring their LEGO ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Anyone over the age of seven knows the pain of stepping on a rogue LEGO, and if you're lucky enough to ...

At CES, Lego unveiled its new Smart Play system – according to the manufacturer, the "biggest innovation" since the introduction of minifigures in 1978. Ten years of development and 25 patents are ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...