LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

An evolution to the standard Lego brick, a tech-filled smart brick means an interactive brick that responds to how you (or ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...