In 2017, Lay’s introduced Poppables, a literal multi-dimensional and light-textured potato snack that generated a lot of buzz among fans. These airy chips were initially available in Sea Salt, White ...

*Lay’s, known for its ever-evolving lineup of chips, has just introduced a new addition that stands out from the rest—Lay’s ...

We all have our favorite snacks, but the pleasures multiply exponentially when it comes to salty, crunchy potato chips. In that snack arena, brand characteristics really matter, giving rise to a lot ...

Delaware's proximity to Pennsylvania — the "Potato Chip Capital of the World" — means the First State knows what a good potato chip tastes like. But those tastebuds will have to soon get used to a new ...

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...