Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

LeBron James impressed as the Los Angeles Lakers beat the Sacramento Kings 125-101 at Crypto.com Arena on Sunday. This ...

LeBron James jokes he’s still beating Father Time as he continues elite play in his 23rd NBA season, days before turning 41.

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

LeBron James debuts a festive Nike LeBron 23 colorway on the NBA’s biggest holiday stage The ‘Stocking Stuffer’ design blends ...

Nike has introduced the LeBron XXIII, the latest chapter in LeBron James’ iconic sneaker line, alongside the Forever King apparel collection. Together, the releases blend Nike’s leading innovation ...