Starting on September 2, the convenience store and gas chain will make it easier for members of its loyalty club to save ...

The Points Guy reports that hotel loyalty programs offer significant perks like free upgrades, points for free nights, and exclusive amenities, helping travelers save money.

"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

How I use Rylee + Cru's points, tiers and trade-in credits to score real savings, including up to 30% back on used kids' ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

The distributor and branded fuel retailer reported a 42% increase in site visits among “highly engaged members” after ...

College football fans are weighing in on Penn State’s new loyalty program, which touts unrivaled game day access but comes with price tags that reach into the thousands. “Penn State trying to monetize ...