MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

Remember back in the day, when most girls weren’t allowed to wear makeup until their sixteenth birthday? If Walmart has their way, girls as young as eight will soon be rocking smoky eyes on playdates!

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

Tweens today love beauty—glossy lip balms, bath rituals, skincare minis, sparkly hair clips—and it’s adorable. But for many parents, the fear is real: how do you encourage their interest without ...

Add Yahoo as a preferred source to see more of our stories on Google. "Social media and trends play a large role," Dr. Nava Greenfield, a dermatologist at Schweiger Dermatology Group, tells Yahoo Life ...

New York (CNN) — Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid ...

They’re deep into skincare. Teens and tweens are increasingly obsessed with caring for their complexions. Kim Kardashians’ 9-year-old daughter North West posted herself getting an elaborate facial ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Canva/Motherly Tweens do not miss much. They clock your tone, the pause before you answer, and yes, that eyebrow lift when ...

Bubble, Sol de Janeiro, Glow Recipe, CeraVe, Aquaphor, and more trusted brands. In recent years, unlikely consumers have taken over the skincare industry: tweens (aka “Sephora Kids”). Thousands of ...