This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Founder and CEO of ZAPTEST, with 20 years of experience in Software Automation for Testing + RPA processes, and application development. Custom software developers rarely get the credit they deserve.