The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build stronger relationships with consumers.

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...

Following its debut in 2003, Call of Duty quickly ascended to become the best-selling first-person shooter series ever, a title it continues to hold to this day. That’s almost entirely down to its ...