Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Automation has become a powerful tool in modern marketing, helping teams move faster, personalize messaging at scale and optimize their campaigns in real time. However, not every function is suited to ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

A funny thing happened: when I posted my last blog, it turns out I wasn’t the only person with the Dunning-Kruger phenomenon on the mind – Tim Minchin brought it up in episode 117 of the awesome No ...