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Marketing in B2B organizations is shifting. AI is compressing the cost of execution — content creation, campaign deployment, analytics, and even ABM and personalization can now be done faster with ...

CMOs must lead the shift to hybrid human-agent teams while strengthening reasoning capabilities across ethical, strategic, ...

WASHINGTON, DC - JULY 18: U.S. President Donald Trump, surrounded by lawmakers, signs the “GENIUS Act” into law during a ceremony in the East Room of the White House July 18, 2025 in Washington, DC.

In this feature, we talk to a marketer who sits directly in sales; examine a company where sales and marketing are treated as one function; weigh up the pros and cons of the traditional ...

The future of market structure depends on deliberate planning and industry-wide collaboration to ensure that every step forward enhances, not disrupts, the quality of our markets. Chuck Mack, SVP and ...