After decades of wild speculation, McDonald's has finally put an end to one of the most bizarre pop‑culture mysteries of all time.

McDonald's fans have long speculated what exactly Grimace is supposed to represent, but the brand has confirmed the beloved character's true identity.

Grimace, the giant purple tastebud who pushes McDonald's dessert drinks, is celebrating his birthday. Will he have a Grimace Shake to celebrate?

Grimace, the purple McDonald's character could actually be a giant taste bud, according to a veteran franchise manager in Canada.

Since the debut of the Grimace shake, TikTok users have been excitedly ordering the shake and then pretending to die on camera after consuming the purple beverage.

McDonald’s has revived its beloved McDonaldland universe with a limited‑edition meal launching Tuesday, Aug. 12. This launch marks the return of iconic characters like Grimace and Hamburglar.

Grimace, the giant purple tastebud who pushes McDonald's dessert drinks, is celebrating his birthday. Will he have a Grimace Shake to celebrate?