When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

VO2 max? Mile time? Experts break down the most common health metrics and reveal which ones actually best reflect on your ...

With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than ...

Under the SEC’s KPI guidance, a KPI is one of the key variables through which management evaluates a company’s performance or status, disclosure of which would be material to investors. The SEC ...

Bot Metrics, a San Francisco-based company that specializes in — you got it.. — metrics and analysis for chat bots has landed funding to help developers and early bot enthusiasts get a better ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

What’s measured gets managed, so what happens when your measures are misguided or inaccurate? Adoption of analytics dashboards is at an all-time high, as data-driven processes help to quantify ...

Developing a strategy can be overwhelming—especially when it's a measurement strategy. Katie Robbert will walk you through the 5P framework that will give you the tools to be successful every time.

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

NPL is coordinating a broad-scope UK research initiative on performance metrics and benchmarking for quantum computers ...

Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced that the Media Rating Council ...