A gold trophy at center court and a crown beneath their feet: the Sacramento Kings will debut a bold custom floor Friday as they begin NBA Cup group play, part of the league’s mid-season tournament ...

The Larry O’Brien Trophy is back. The league is planning to paint the iconic championship trophy and the classic “Finals” script logo on the home team’s floor during the NBA Finals this season, ...

Why Cavaliers' court is red tonight vs. Raptors in NBA Cup in-season tournament game originally appeared on The Sporting News ...

Tonight, the Utah Jazz and Phoenix Suns will each play their fifth game of the regular season. Phoenix is at home — and their ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

The Larry O'Brien Trophy will once again adorn the court for the home team in the NBA Finals, according to ESPN's Shams ...

The NBA is moving a step closer to putting advertisements on jerseys. Sources told ESPN.com that the league sent out a memo this week, ahead of the owners meeting Sunday at the All-Star Game in ...

The NBA will return to painting home courts with the Larry O'Brien Trophy and Finals script logo during the NBA Finals.