With the new year underway, the NBA hopes to sustain the momentum in surging viewership it has seen so far this season. The ...

Christmas Day for the NBA was its most-watched in the last 15 years. Per the NBA, more than 47 million people in the United ...

The Thunder-Spurs game featured the latest iteration of an emerging rivalry in the NBA, one that features a pair of the ...

The Cleveland-New York game was the most-watched Christmas game ever that started at noon Eastern, with an average of 6.4 ...

Viewership is up 92% year-over-year for nationally televised NBA games. NBA.com Staff The first two weeks of the 2025-26 NBA season have delivered the most viewers in 15 years, with viewership up 92% ...

The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday, with more than 47 million ...

The NBA's most-watched game last week didn't fare as well as the most-watched in golf, NASCAR or the WWE, but did beat out those in the MLB and NHL, according to the Nielsen ratings. The Aug. 3 game ...

ESPN analyst Kevin Pelton projects the favorites to win each award and make the All-NBA teams, as well as other contenders ...