NBA enjoys most-watched Christmas Day slate in 15 years

Christmas Day for the NBA was its most-watched in the last 15 years. Per the NBA, more than 47 million people in the United ...

Has NBA fought off NFL's Christmas Day invasion? Viewership up for hoops

The Thunder-Spurs game featured the latest iteration of an emerging rivalry in the NBA, one that features a pair of the ...

NBA Christmas viewership hits 15-year high with 47M viewers. And social media numbers set records

The Cleveland-New York game was the most-watched Christmas game ever that started at noon Eastern, with an average of 6.4 ...
Sports Illustrated

NBA's most-watched game of week finishes behind golf, NASCAR, wrestling

The NBA's most-watched game last week didn't fare as well as the most-watched in golf, NASCAR or the WWE, but did beat out those in the MLB and NHL, according to the Nielsen ratings. The Aug. 3 game ...

NBA's Christmas ratings hit 15-year high, set social media marks

The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday, with more than 47 million ...
National Basketball Association

NBA delivers most viewers in 15 years through first 2 weeks of season

Viewership is up 92% year-over-year for nationally televised NBA games. NBA.com Staff The first two weeks of the 2025-26 NBA season have delivered the most viewers in 15 years, with viewership up 92% ...