A year and a half after launching ads, ads are finally making a meaningful contribution to Netflix’s bottom line. Last quarter, Netflix grew its overall revenue by 17% year over year – a huge jump ...

Netflix confirmed during its most recent presentation to investors that its advertising business will more than double its ...

Netflix shared its first quarterly earnings since rolling out anti-password sharing in the US. The streaming giant made $8.2 billion in revenue this quarter, up 3% YOY and in line with the company’s ...

Netflix knows it is in the early innings of the streaming advertising game, but it wants the ad world to know it isn’t a niche player. During its virtual upfront presentation Wednesday afternoon, ...

Netflix co-CEO and chairman Reed Hastings conceded that he wished the streamer had introduced an ad-supported plan years ago. Netflix’s reluctance to adopt advertising was “wrong” and that it was a ...

It has now been a full year since Netflix shook things up by introducing a tier that includes advertising, available in a dozen countries for $7 a month. Now, just a couple weeks after the company’s ...

Netflix is the biggest subscriber video streaming service in the world, with 269.6 million global paid memberships as of March 2024. But it's still a minnow in the world of advertising, barely ...

A bit more than a year into selling advertising, Netflix is setting plans for its debut in the upfronts, the annual springtime showcase in New York for ad buyers and sellers. The streaming giant will ...

Gorman will be president of worldwide advertising for the streaming giant, with Naylor working as VP of ad sales. By Alex Weprin Senior Editor Gorman will be president of worldwide advertising for ...

Netflix called out Hulu during its earnings call. Despite its head start, Netflix could catch up quickly. Regardless of whether it overtakes its rival, advertising will provide a significant boost to ...

Netflix plans to launch a lower-cost, ad-supported subscription tier in early 2023. One analyst says advertising may not provide much support for Netflix shares. China’s new tariffs just reignited the ...

Netflix brought 2025 to a close with a stock split and a blockbuster deal to acquire Warner Bros. The acquisition carries ...