Despite the trash-talking efforts of a certain US president, Nike’s stock is currently riding high, and a roster of revamped classics and hard-to-find collaborations has kept things buoyant in terms ...

Even at a company built around the mantra of Just Do It, the Air Max 720 had Swoosh employees changing the motto to Just Let’s Think About It for a Second. “We had a lot of conversations like, ‘Is it ...

Reworking Nike’s Air Max bag, which has existed since 1987, is guaranteed to draw reactions. Is it big enough? Is it comfortable? How does it look? All of these things were taken into consideration in ...

CLEVELAND, Ohio -- If you’re looking to get your hands on Odell Beckham Jr.'s latest Nike shoes before anybody else and before Sunday’s season opener, Xhibition is the place to be. The kicks, dubbed ...

Following its debut in a wild multicolor palette, Odell Beckham's Nike Air Max 720 OBJ is next due out in muted "Desert Ore." Better suited for casual wearing, this version on sports suede and mesh ...

An engineering consulting firm dismantled Nike’s futuristic self-lacing sneakers, and Fortune got an exclusive look inside. Mindtribe, a company that helps companies with engineering and hardware ...

Nike VP of innovation and special projects Tinker Hatfield holding the Nike HyperAdapt 1.0 Nike is breaking new ground with the HyperAdapt 1.0, its first self-lacing sneaker for the general public.

Nike ‘s Air Max 720 is a space-age silhouette in sobriquet and style alike, and now it’s surfaced in a rocket flight-ready “Summit White” colorway. Complete with rich gradients and a new nylon upper, ...

Air Max fans, rejoice. Because after an extended run of teasers and leaks, Nike just officially revealed its latest addition to the line: the Air Max 720. The sneaker features the tallest-ever Air bag ...

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