Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

I have a complicated relationship with foundation—a tugging back-and-forth, love-hate kind of thing. On the one hand, I love the way it can disguise my rosacea, even out my skin tone, and give my ...

Discover the celebrities who chose natural makeup for important events, showing how this fresh style enhances the face and ...

Forbes contributors publish independent expert analyses and insights. I cover global luxury fashion, beauty and style.

The cosmetics industry continues to boom. From traditional brands like Maybelline to Kylie Cosmetics, women continue to select the makeup that reflects who they are. However, the ingredients used in ...

Makeup should light up your face, never hide it. But finding a natural-looking foundation and concealer that won't settle into lines or look like a mask can be tricky. To help you put your best face ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Which makeup foundations are best? Whether you’re covering up acne or uneven skin tone, foundation is a staple for most makeup wearers. Traditionally, foundation is liquid, but nowadays, powder ...

Foundation is the base of any full-coverage makeup routine, whether you're seeking an everyday airbrushed look for fun, your next vacation, or even planning your own wedding day makeup. "Full-coverage ...

We may earn commission from links on this page, but we only recommend products we love. Promise. In general, dewy foundations are more forgiving than matte foundations (i.e. you don't need a ring ...