Flat irons have long held a fraught reputation in the world of hair. For years, the pursuit of impossibly sleek strands has ...

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into trustworthy products.

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

Actress Tracee Ellis Ross launched her haircare brand Pattern just shy of six years ago with the intention of making products designed to be layered and mixed together without flaking or pilling, a ...