In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

They call it concealer for a reason. The right formulation can mask bags, camouflage dark circles and hide all evidence of a breakout — if, that is, you know how to choose the shade and formula for ...

Shade matching any complexion product can be challenging, but when it comes to finding the best concealers for dark skin tones, there are often a few more factors to consider. Does the brand offer an ...

If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the perfect concealer—the right shade, not cakey, long-lasting—is already a tall order. So ...

Complexion is not one shade fits all, therefore, complexion makeup shouldn't be either. Inclusive shade ranges have been the center of discussion in the beauty space due to disruptive launches (we're ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Concealer becomes a trickier game as we age. Sure, one might ...

Settling for the closest shade of concealer is, fortunately, a time of the past. Being an exceptional cosmetics brand in today’s world means developing products that promote genuine inclusion. The ...

Finding a good concealer that also doesn’t break the bank can be a tricky task. But if you have oily skin and love matte concealer or makeup, next week's Aldi Finds is dropping something right up your ...

Whether you have dark circles, redness or acne, concealer is a convenient way to even out your complexion and enhance your natural skin tone. However, finding the right concealer is considered by many ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to your makeup routine, there’s really one ...