If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

Power Water is a zero-sugar electrolyte drink that claims to have 50% more electrolytes than leading competitors. It is a ...

Powerade has launched Power Water, a zero sugar, electrolyte-enhanced flavored water with 50% more electrolytes than leading competitors.

The Coca-Cola Company is bringing its Powerade energy drink brand into the hydration market with the launch of Powerade Power Water.

Gatorade recently released new hydration boost packs that promote relaxation, Vitaminwater launched beverages loaded with zinc and vitamin C, and now Powerade is releasing a new way to replenish ...

In its quest to knock PepsiCo’s Gatorade off its sports drink pedestal, Coca-Cola Company-owned Powerade has entered the ...

(CNN) — Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and ...

Marketing activity will include press and digital advertising and national TV advertising. It will be backed by an on-pack promotion offering consumers the chance to win a training experience at ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...