If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

Power Water is a zero-sugar electrolyte drink that claims to have 50% more electrolytes than leading competitors. It is a ...

Powerade has launched Power Water, a zero sugar, electrolyte-enhanced flavored water with 50% more electrolytes than leading competitors.

In its quest to knock PepsiCo’s Gatorade off its sports drink pedestal, Coca-Cola Company-owned Powerade has entered the ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

Powerade and Gatorade are popular sports drinks that contain water, a specific type of sugar, citric acid, and salt. They’re pretty similar, but Powerade contains more micronutrients. Share on ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

Marketing activity will include press and digital advertising and national TV advertising. It will be backed by an on-pack promotion offering consumers the chance to win a training experience at ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...