A great UX differentiates a brand from its competitors, keep users happy and fulfills the ultimate goal of making sales when applied to a digital marketing strategy. A user experience (UX) is simply ...

Whitney Hess is the cat’s meow in the web design world. She’s an independent user experience designer, consultant and prolific web logger based in New York City. Today, at the Future of Web Design, ...

User experience and creativity can not only coexist, but also complement each other to produce better, more human experiences for users. Whether working on marketing materials, websites or apps, ...

With digital evolving at a high speed of knots, user experience (UX) designers can often find themselves in a continual state of flux trying to keep pace with best practices and consumer expectations.

With User Experience (UX), the primary objective is to remove barriers between the user and the outcome we want to create. We start by putting ourselves in the shoes of users and trying as best we can ...

Think about the last time you ate at a restaurant. What cuisine did it serve? What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked to ...

UX is everywhere around us, even if you don’t know it. The apps you love and use every day…all rigorously tested and researched to ensure every swipe, color and action promotes a positive reaction and ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

There’s no magic equation to superb interface design, but when you see it, you know. Most can recall a moment when they encountered brilliant UI (user interface). Maybe it was the first time your tiny ...