Researchers from HEC Montreal and York University published a new paper in the Journal of Marketing that examines how people who attain "prestigious" posts in high-profile organizations can manage ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Many people try to sound smart online. But if a personal brand requires constant explanation, it loses clarity. The real difference begins when you sound clear. If someone reads your profile and ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, today announced the expansion of its AI-powered marketing solutions designed to help professional corporations ...

Erhan Kaya, Founder & CEO of Zoviz, turns any name into a designer-grade logo and complete brand kit in under a minute. Five years ago, I faced the same problem that likely keeps many other ...

We can’t help it. Whether we hear Apple, Starbucks, Coca-Cola, or Target, we habitually create very specific images in our head about each of those brands and what they signify to us. Likewise, very ...

Having a professional brand is an incredible asset when growing a startup – it was a valuable tool for me when I started Digital Talent Agents, and it helps the company grow to this day. However, the ...

The awesome marketing duo of product differentiation and product positioning applied to your professional development can create huge impact for your personal brand. I love my job as a professor and ...

Henkel's two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life - today and for generations to come. Building on a ...