In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from the thousands of other bloggers out there. It’s how people recognize you, ...

As a solo entrepreneur who has built a successful yoga teacher training business, I've learned through experience that creating and promoting a consistent brand is as much an art as it is a science.

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

The national drug-store chain launched its first national TV campaign for Walgreens-branded health and wellness products on 2/13. It has traditionally used Sunday newspaper circulars and in-store ...

If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity. Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when she ...

CINCINNATI — Kroger is promoting its new "mirra" beauty care brand with a digital coupon for $5 off the purchase of two items. The coupon is available on the Kroger website. Kroger describes mirra as ...