Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

The collaboration of PUMA x NOAH Classic Sportswear marks a significant milestone in the fusion of high-end fashion and sportswear. New York-based NOAH and German sportswear titan PUMA have once again ...

Puma and a consortium of other clothing companies have come together to reveal the world's first polyester shirt made entirely from recycled textiles, according to a news release. Polyester is a ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...

After expanding its business in Thailand via authorised local distributors for 20 years, Puma, a German athletic and casual footwear manufacturer, has changed its business model, setting up its own ...

We view Puma as a leader in global activewear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 8 billion from EUR 3 billion as ...

German sporting goods manufacturer Puma suffered a drop in profits in 2024 and has been lagging behind its long-time local rival Adidas. Net income at Puma dropped by 7.6% to €282 million ($308 ...