Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage ...
It’s a number that you can spot inside the recycling symbol in bottles, containers and other products. The numbers are codes for different types of plastics. The higher the number, the harder it is to ...
4don MSNOpinion
How the plastics industry shifted responsibility for recycling onto you, the consumer
Australia's recycling system has been lurching from one crisis to another for decades. Soft-plastic schemes are collapsing, ...
The agency wants to stop using the “chasing arrows” logo on plastics that can’t be recycled. The man who designed it more than 50 years ago agrees that the symbol has been misused. By Chang Che Gary ...
Coca-Cola has embarked on a global initiative to collect and recycle every bottle or can it sells by 2030. The company also aims to modify its packaging to constitute 50% of recyclable material by ...
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