Reebok - Dominque Wilkins on the Pump Early in the 1990's, legendary art director George Lois steered advertising for Reebok's Pump shoes in a bracingly confrontational direction, getting athletes to ...
Earlier this Spring, Reebok revived its iconic Court Victory Pump tennis sneaker 35 years after it was first released in 1989. After a championship-level decade of Reebok tennis in the 1980s, the ...
Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. When Paul Litchfield was tasked by Reebok owner Paul Fireman to ...
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