Retail trend hunters have a new way to learn what categories people are searching during the coronavirus pandemic, thanks to a new interactive tool released by Google on Thursday. According to the ...
Google has added a new reporting feature for e-commerce sellers. There is now the ability to see Retail Category performance based on where the ad showed. The report lets advertisers choose up to 5 ...
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to ...
Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has ...
During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google is giving retailers and marketers deeper insights into the fastest ...
Though somewhat late to the online game, grocery has quickly grown into a “major e-commerce category,” fueled in the past two years by the COVID-19 pandemic, according to Adobe Analytics. Grocery ...
Forbes contributors publish independent expert analyses and insights. I write about Europe’s retail industry and all things tech startup. Illustration picture shows a parcel of European e-commerce ...
US retail sales showed surprising strength during the back-to-school season – a sign that Trump’s tariffs haven’t yet cowed shoppers as the Federal Reserve weighs a decision on cutting rates.
The largest positive contributors to the year-on-year growth were: All “other” retailers — up 7.9%, contributing 0.8 percentage points to overall growth. Hardware, paint and glass retailers — up 8.1%, ...
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