Reality star Paris Hilton will perform an electronic dance show within her own custom Roblox world, Paris World. Paris World is coming back for a big New Year's Eve celebration, the star has told ...

In a year where we’ve potentially seen more video game crossover events than in any time in history, more of them keep coming down the pipe. This time around, the crossover is probably not what you ...

The Olympic world's ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming ...

Micheal Jordan recently dipped his toes into the virtual space with his forthcoming athlete-focused NFT platform called Heir. Now, Reuters reports that Paris Hilton is set to launch a metaverse ...

Media mogul Paris Hilton’s newest Roblox experience, “Slivingland,” was visited by over 3.2 million users during the period between its launch in August 2023 and February 2024. According to a report ...

Media personality and Hilton Hotels heiress Paris Hilton has launched an immersive space for her fans in the popular metaverse platform called Roblox. “Slivingland” –– taken from Hilton’s personal ...

In its first foray into the metaverse, Hilton’s newest national advertising campaign will launch in Paris Hilton’s virtual Roblox world, Slivingland, offering visitors the chance to earn real-world ...

Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive Hilton ...

It’s been a week that felt like a year, but we should take heart, despite recent developments such as (listed in no particular order): That’s not a comprehensive list because it doesn’t include ...