Brain freeze — the sharp, seconds-long headache we get from ingesting something cold — is rooted in the way our brain senses ...

Robert Pellegrino, Ph.D., has joined the Texas A&M Department of Animal Science as an assistant professor of sensory science ...

RALEIGH, N.C. (WTVD) -- Marbles Kids Museum announced the opening of its new sensory exploration exhibit. It's called "Under the Waves" and includes a larger-than-life octopus, shadow play and various ...

Ever caught a whiff of the color blue? Or tasted a symphony? If that sounds completely bonkers to you, you’re in the majority. But for a small slice of humanity, these cross-sensory experiences are ...

Ah, summertime and the living's easy — and one of the best "living easy" things we can all enjoy is a cold beer on a beach with our feet in the sand, specifically a Corona with a lime. Oddly enough, ...

Rare 360-degree immersive dome coming to Spring Hill Lavender Farm.

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join ...

Walmart is holding sensory-friendly shopping hours on Saturday mornings during back-to-school shopping season. In stores, radios are turned off, lights dimmed, and TV screens set with stationary ...

There's a vast world around us that animals can perceive — but humans can't. Pulitzer Prize-winning science writer Ed Yong uses the example of a dark room: Though it might seem that there would be ...

Embedded within the trunk are thousands of hair-like projections that embody one of the nature's most beautiful evidence of ...