Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

An effective email marketing program isn't just a big single-cell creature. It's an interconnected ecosystem, with many factors that affect its vitality. Using a limited set of metrics to measure ...

As many as 70% of all companies that implement balanced scorecards fail to generate real business value through their use, according to research from The Hackett Group, a business advisory firm. While ...