Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms ...

Your social profiles are an added resource that employers can reference when hiring and even serve as an extension to your resume. When you manage your social media profiles, keep your audience in ...

The life of a social media marketer can often feel overwhelming. There are so many tasks—from posting content to monitoring competitors—that need to be tackled at different cadences... simply keeping ...

For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach. That's one of the key insights from a recent PAN report exploring ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

When it comes to social media, users are always on the lookout for something special, funny or impactful to share with their own friends and followers. If a company’s content can meet one of those ...

Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has ...

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...

All social media content is considered an official communication, and therefore a federal record. A complete social media federal record must have content, context and structure, along with associated ...