The key to success is to stick with your message and stay authentic, because the time will come when you experience a ...

Social media has given consumers the power to shape how brands act, market, and grow. Thomas Maletta reminds us that ...

Instagram users may overestimate the extent to which they are addicted to the platform, according to research conducted on ...

Explore 12 social media trends 2026 driving viral internet trends and reshaping social media culture. Stay ahead with the ...

Social media algorithms shape what users see, influencing emotions, perceptions, and mental well-being in ways that often go ...

The last decade taught us painful lessons about how social media can reshape democracy: misinformation spreads faster than ...

In an article published in the journal Nature Reviews Psychology, researchers in Germany and the United Kingdom described the mechanisms through which social media might influence behavioral, ...

Influencers in the cryptocurrency space frequently have a considerable influence on the value of cryptocurrencies. For more information, read the article. In modern conditions, social media create an ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Social media often has a significant impact on everyday decision-making and spending habits are no exception. Platforms like Instagram, Facebook and TikTok showcase endless possibilities for products, ...

While the television industry now considers social media involvement a necessity, the benefits of establishing a presence on Twitter, Facebook and other services haven’t really been shown to include ...

In the digital age, having a keen awareness of which consumers are most likely to be swayed by social media can give any travel marketer an edge in working to convert spectators into actual travelers.