If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve ...

YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

Until about a month ago, shoppers on Dell’s website looking for a new laptop could log in using their Facebook credentials to avoid creating a new username and password. That option is now gone. Dell ...

For legal and recordkeeping compliance, understanding and capturing metadata of your organization's online presence is essential. Metadata, in the context of websites and social media activity, is a ...

A Facebook livestream of a naturalization ceremony held at New York City’s Public Library for the Performing Arts in on April 28, 2021. (Michael M. Santiago/Getty Images) The Pew-Knight Initiative ...

Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00) Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $274.00 (List Price $349.00) Amazon Fire ...

For the first time, TikTok had surpassed Facebook and Google as the most popular destination on the internet, according to a technology firm that tracks online activity. In an analysis of web traffic ...

Social media platforms profit mainly from ads, influencing global ad spend. A sizable user base enables precise ad targeting, boosting ad effectiveness. Investing in platforms with a network effect ...

Zehra Naqvi recalls the magical days of the early social internet. She grew up in the One Direction and Marvel fandoms in the early 2010s. This was back when people posted photos of lattes using the ...

I can scroll through my timeline of choice whenever I want, which is a miracle of technology. The downside: I do so, a lot, even when I wish I were doing something else. With this in mind, I’ve been ...