Armed with more speed and new colors, Titleist's Tour Soft and Velocity golf balls will make golfers stand up and take notice.

The 2020 version of the Vice Pro Soft is aimed at the majority of golfers (swing speeds under 95 miles per hour) who also are looking for the short-game playability of a cast urethane cover.

That different thinking again takes prominence with the Chrome Soft’s 2020 collection, as the two main balls, Chrome Soft and Chrome Soft X, are more different from each other than they’ve ...

The newest additions to its golf ball lineup, the AVX and Tour Soft AIM 360 models, feature a new 360-degree alignment marking designed to make setup on the green (and on the tee box) more precise ...

Prior to the release of its 2020 Callaway Chrome Soft golf balls, Callaway invested $50 million into its ball production facility to advance precision and capabilities. Now, the company is ...

Amazon Prime Day ends July 11! Don’t miss your chance to get Titleist Tour Soft Golf Balls for $36.42—a rare discount on a top-rated golf essential.

Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.